The spade brand mark is the pulsing heart of the brand we created for Vegas Infinite. Centred around an infinity loop we allude to the endless possibilities of the Vegas Infinite metaverse, and a tip of the hat to Pokerstars' heritage in its spade shape. This beautiful living version of the brand mark welcomes you into this jawdropping virtual Las Vegas experience.
We got playful with light and energy, illuminating it with fast moving light particles and refracted colour, releasing raw energy through the brand mark. It's the very first thing you see as you enter the metaverse, setting the expectation for what's in store. Welcome, we've saved you a seat!
Lucky VR / Pokerstars
Vegas Infinite
master logo
resorts world projection - las vegas
launch trailer
Perfectly Formed
The spade brand mark is strong, clean and iconic. It's a simple shape that neatly represents the endless entertainment possibilities at your fingertips, and the metaverse's constant evolution.
Meet the Family
logo family
We built out the brand mark into a broad logo family, created in two colourways and adapted for all possible in-game and marketing uses.
Scale and Depth
A brand of this scale requires considered guidelines to define Vegas Infinite's personality, establish its values, and flesh out its aesthetic. We wrote and designed a detailed brand book, style guide, and toolkit, and built templates that set the standard high for all creative materials.
brand book and style guide
We built a comprehensive toolkit of bespoke splash backgrounds, frames, dividers and feature graphics - everything Lucky would need to take the brand and run with it. It contains over 120 custom brand assets for designers to play with.
toolkit
social media posts
More Work
Riot Games
LOR Seasonal Tournaments
Creating a brand of epic-scale for a bi-monthly tournament.