The LEC EMEA team briefed us to refresh their social media look and feel, placing a stronger focus on the players and community at the heart of the league. Working within the existing brand parameters, we introduced a cleaner, more dynamic visual system that brings greater energy and clarity to tournament communications.

We also developed a flexible set of templates designed to support fast-paced content creation across grid and story formats, while keeping the league’s identity consistent, fun, and instantly recognisable.