25.04.2024
Whether your brand is about to take its first steps into the wild or it’s fully fledged and has been around for years, it might seem like a brand book is just creating work for yourself. But every single game, studio, tournament and publisher brand benefits hugely from a clear definition of what it is and how it expresses itself.
18.03.2024
You could name it after your lead character. Or the game setting. Maybe go Ronseal. Let the CEO decide? Sod it, pull it out of a hat! When you are close to a game it can be hard to find a strong name that conveys how it feels to play it and sets it up for success. We’ve helped name some world class games, but we’ll never tell which ones :) We can jump in and help you with game name ideas for any type of game from AAAs to niche Indies.
12.02.2024
Be the team wearing the coolest hoodies and get noticed at gaming events. Give your influencers bespoke apparel so gorgeous they can’t wait to show it off. Nobody wants to be a walking billboard so it’s all about finding cool, imaginative and innovate ways to channel your brand. Understanding what your team, players or influencers will actually enjoy wearing.
06.02.2024
Quirks and imperfections are what make us human, and we love discovering them in others! Relatable characters ignite an emotional connection with your audience and make playing your game infinitely more rewarding. Compelling characters are a strong differentiator between your game and others with similar mechanics, giving your game a unique personality and deepening the player’s experience.